EXECUTIVE SUMMARY

Mission and Objectives:

Mission of the circus is to entertain as many people as possible by making various shows bearing a sense of quality. Objectives are to travel all the near countries including the Turk Republics in Asia and Eastern European nations. Being the best circus in this territory and expanding the showline.

Products and Services:

Make several manned and animaled shows, serve in the fair area by arranging some stand games and exhibiting the circus animals to customers. Moreover, a small circus train along with the circus band will travel throughout the country and entertain people during special days and fests. Provide clown service for birthdays and parties.

Market Potential:

The market niche for the circus consists of big cities with high income levels and big population. Since there is no other local competitor, the company being the first circus of Turkey will probably attract quite a lot people ( especially the children ) and in a small time expand the potential customer society. The foreign circuses coming to Turkey are the proofs of this idea.

Social Responsibilities & Environmental Objectives:

While making the shows, up to an extent, the traditional Turkish folk and culture will be reflected in the shows. The animals should be treated in an humanistic manner and the environment should be protected by avoiding the spread of waste and improving the green areas around the headquarters.

Operational Strategies:

Give utmost importance to animals’ health and care since they constitute the core of the shows. Build as various shows as possible and implement a rational pricing policy depending on the income level and potential of the market ( region ).